Language

Cookie Policy

This cookie policy describes Identum AS (“we”, “us”, “our”) use of cookies when you visit our website. If you have any questions about our use of cookies that are not answered by the information below, please contact us.

Last updated: 26th of March 2026

Contact us

Cookies are small text files that are stored on your device when you visit a website. Cookies help the website remember information about your visit to improve the website’s functionality and display more personalised and useful content.

When you visit our website, we install certain cookies on your device that are necessary for the functionality of the website. Subject to your consent, we may also use cookies or other tracking tools to collect information about your device and your interaction with our website. Currently, we use such non-essential cookies for the following purposes:

  • Improving the functionality of the website

  • Analysing the use of our website

  • Marketing

At the bottom of this cookie policy, you will find a complete list of the cookies we use and the purposes we use them for.

Depending on which cookies you have given us your permission to store on and retrieve from your device, our use of cookies may include processing of your personal data. All processing of personal data is subject to security and privacy standards enshrined in the applicable data protection legislation. You can read more about our processing of your personal data in our privacy statement.

You can, at any time, withdraw your consent to our use of cookies that are not strictly necessary for the functioning of the website. Please note that cookies allow us to give you the best possible experience on our website and that blocking cookies will affect the website’s performance.

If you want to withdraw your consent, or otherwise manage your cookie preferences, you can easily do so by scrolling to the top of this page and clicking on the red banner by the top menu to open the cookie consent window.

You can then easily make changes to your cookie preferences in the popup window that emerges. Easy peasy, right? 🍪😃

If you want to delete cookies, that must be done through the settings in your browser.

Strictly necessary cookies

Strictly necessary cookies make our website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

Functional cookies

Functional cookies enable our website to remember information that changes the way the website behaves or looks; for example, your preferred language or the region that you are in.

Analytical cookies

Analytical cookies allow us to analyse traffic sources so we can measure and improve the performance of our site. Analytical cookies enable us to see how visitors move around the website. All information these cookies collect is aggregated and therefore anonymous.

Marketing cookies

Marketing cookies are used to build a profile of your interests to show you relevant adverts on this and other websites. The intention is to display ads that are relevant and engaging for you. If you do not allow these cookies, you will experience less targeted advertising and personalised content.

NOTE! The retention time specified in the cookie table, is calculated from the last time you visited the website. The cookie is deleted automatically after the expiry of the time.

Cookie Name Provider Category Expiry Description
IDE doubleclick.net advertisement 389 days This cookie is used for targeting, analyzing and optimisation of ad campaigns in DoubleClick/Google Marketing Suite
_gcl_au identum.no advertisement 89 days Used by Google AdSense for experimenting with advertisement efficiency across websites using their services.
lidc linkedin.com advertisement 1439 minutes Used by the social networking service, LinkedIn, for tracking the use of embedded services.
bcookie linkedin.com advertisement 364 days Used by LinkedIn to track the use of embedded services.
__Secure-ROLLOUT_TOKEN youtube.com advertisement session
VISITOR_INFO1_LIVE youtube.com advertisement session Tries to estimate the users' bandwidth on pages with integrated YouTube videos.
ar_debug google-analytics.com analytical 89 days This cookie is used by Google Ad Services to debug ads.
__hssc identum.no analytical 29 minutes Analytics session cookie
__hssrc identum.no analytical session Used to determine if a session is a new session
hubspotutk identum.no analytical 179 days Contains visitor's identity
__hstc identum.no analytical 179 days Analytics tracking cookie
_ga_KHD6MBRRSF identum.no analytical 399 days Used to persist session state
_ga identum.no analytical 399 days ID used to identify users
li_gc linkedin.com functionality 179 days Used to store guest consent to the use of cookies for non-essential purposes
YSC youtube.com functionality session Registers a unique ID to keep statistics of what videos from YouTube the user has seen.
VISITOR_PRIVACY_METADATA youtube.com functionality session Stores the user's cookie consent state for the current domain.
__Secure-ENID google.com strictly_necessary 395 days
__cf_bm hs-analytics.net strictly_necessary session Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__cf_bm hs-banner.com strictly_necessary session Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__cf_bm hs-scripts.com strictly_necessary session Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__cf_bm hsappstatic.net strictly_necessary session Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__cf_bm hsforms.com strictly_necessary 29 minutes Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
_cfuvid hsforms.com strictly_necessary session This cookie is used to apply rate limits to traffic. It allows the Cloudflare WAF to distinguish individual users who share the same IP address.
__cf_bm hubspot.com strictly_necessary 29 minutes Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
_cfuvid hubspot.com strictly_necessary session This cookie is used to apply rate limits to traffic. It allows the Cloudflare WAF to distinguish individual users who share the same IP address.
__cf_bm hubspotusercontent-eu1.net strictly_necessary session Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__cf_bm hubspotusercontent-na1.net strictly_necessary 29 minutes Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__hs_do_not_track identum.no strictly_necessary 179 days Prevents the tracking code from sending any information to HubSpot
__cf_bm identum.no strictly_necessary 29 minutes Cloud flare's bot products identify and mitigate automated traffic to protect your site from bad bots. Cloudflare places the __cf_bm cookie on End User devices that access Customer sites that are protected by Bot Management or Bot Fight Mode. The __cf_bm cookie is necessary for the proper functioning of these bot solutions.
__hs_cookie_cat_pref identum.no strictly_necessary 180 days The HubSpot Cookie Banner's consent preferences cookie.
hs_ab_test identum.no strictly_necessary session Used to consistently serve visitors the same version of an A/B test page they’ve seen before
_cfuvid identum.no strictly_necessary session This cookie is used to apply rate limits to traffic. It allows the Cloudflare WAF to distinguish individual users who share the same IP address.
__hs_initial_opt_in identum.no strictly_necessary 6 months Used to prevent the cookie banner from always displaying once the user has interacted with it.